Sunday, October 15, 2017

My Fashion Accessories Brand - The Minimum Label

At Place Jacques-Cartier, Montreal, Canada

I have been working on this project for almost a year. The process wasn’t easy because everything started from scratch. I was unsure during the process because there were too many uncertainties. I mean what if I don’t have the time to maintain it? What if it fails? What if people don't like the brand? What if...

But what kept me going was this: I wouldn’t know for sure unless I have been through it. So, here it is, a fashion accessories brand based in sunny Singapore which I can call my own - The Minimum Label.

I named it “The Minimum Label” because minimalism is my approach to fashion. Don’t get me wrong, being a minimalist who embraces minimalism does not mean you go for minimal aesthetic when it comes to fashion accessories. It’s not about having less, it’s not about black and white, grey and cream, it’s about having the essentials that represent you and getting rid of those that don’t. It’s about having an accessories collection that fits your style and your personality, and one that you absolutely love. At The Minimum Label, I try to make that work.

The brand’s motto, “great style comes from the simplest things”, reflects my belief that everyone can own a great style effortlessly. Don’t be overwhelmed by what’s on trend today because it will no longer be the same tomorrow. Great style is about finding what makes you feel confident and suits you best. So I have created the brand to bring versatile, chic yet affordable accessories for everyday wear - from hoops, studs, drops, to necklaces, bracelets, and hair pins that are of timeless designs, just so you can keep them and still wear them 20 years down the road (20 years seem to be a bit of an exaggeration, but you get the point).

However, there are still quite a few things within this brand that took "minimum" quite literally.

Firstly, the price. I try to keep the price at minimum - so you get to enjoy affordable quality accessories.

Secondly, the packaging. It's important that the packaging materials are environmentally friendly - biodegradable, recyclable, reusable and all that jazz. So I keep the packaging at minimum - ensuring it's secure enough to protect your items while making sure there is minimal wastage. Obviously, earrings cardholder is a no-no because tell me honestly, how many people actually keep that kind of stuff?

Thirdly, the web page design - so you get to focus on the products and not get distracted.

Last but not least, I keep the subscribers' mails at minimum - so you only get what you really need to know. No spams or nonsense.

I'm happy that The Minimum Label has finally launched after months of hardwork. Thanks to everyone who has made this possible...and you, for reading this long narrative.

To celebrate the launch of The Minimum Label, there is a special offer for all of you! You will get an exclusive coupon code for free shipping with orders S$30 and above if you subscribe to our newsletter! Being on our subscribers list also means that you will get first-hand information on our new collection launches, restocks and exclusive offers!

Share this launch with your friends to show some love and support!

Happy Shopping everyone! xoxo

Friday, October 6, 2017

Twenty Something Travel to [the Canadian's Rockies Mountain - Day 3&4]

You can read Day 1 & 2 here.

Day 3 

Banff Gondola (Sulphur Mountain)

I will definitely recommend taking a ride up!

1. Banff Gondola up to the Sulphur Mountain

Moraine Lake (my favourite lake)

2. Moraine Lake (my favourite lake)
Hike up to the viewing point (Rockpile Trail)

We spot a squirrel

Lake Louise

3. Lake Louise


Emerald Lake

4. Emerald Lake

Spending our night at Revelstoke (The Regent Hotel) *hotel not shown

Day 4

The Last Spike - Canadian Pacific Railway

1. The Last Spike - Canadian Pacific Railway

Coldstream Valley

2. Coldstream Valley

Othello Tunnels

3. Othello Tunnels

And that is the end of our 4 days 3 nights trip to the Rockies Mountain!

The subsequent travel posts on Toronto, Montreal and New York might be delayed as I'm working on something very exciting which I can't wait to share! Stay tuned for the announcement! Watch this space yo! xoxo

Friday, September 15, 2017

Twenty Something Travel to [Canadian Rockies Mountain -Day 1&2]

While doing research on Vancouver, I came across pictures of Banff National Park and was dazzled by the stunning pictures online. However, going to Banff ourselves could be quite troublesome considering the luggage we were going to bring and the accessibility. So I tried researching on the available guided tours online. Little did I know Banff was just one of the destinations in the popular Rockies Mountain tour. 

I was considering between Discover Canada Tours and West Trek Tours, and I finally settled on the former because they provided the exact dates of the tour which made our planning easier (we planned this trip 4 months in advance).

Note: There are plenty of tour operators which offer great trips to the Rockies Mountain. The reason I opted for the Rockies Classic Summer Tour (4 days) offered by Discover Canada Tours was that it had the best price point and it covered the places that I planned to visit. Oh, and not forgetting that they depart near downtown Vancouver. If you have been following all my travel posts, you will realise that I will try to make everything (food, accommodation, guided tours etc) affordable and fun. So if you are looking at staying in luxurious hotels and eating great expensive food, this tour operator is definitely out of your consideration. The price you are paying is merely for the service rendered by the tour guide, the bus driver, your accommodation (a mix of budget and above average hotels), and some simple meals. You need to make separate payments for any additional activities.

The Rockies Mountain tour with Discover Canada Tours was the best trip of my life! Our tour guides were Bob and Brad and they made the tour super fun for us. David and Myle were our bus drivers. It took about 3 hours on average to arrive at each destination, definitely not an easy drive up the mountains!

Bob, the snowman builder

Price wise, if you're a student, you get CAD 49 (approx. SGD 53) off the tour price. The basic package was CAD 459 (approx. SGD 497) per pax and we added the Gondola + Snowcoach Tour Combo which costed CAD 100 (approx. SGD 108). So that would add up to CAD 559 (approx. SGD 605) per pax, CAD 139 (approx. SGD 150) per day. I would highly recommend going for the Gondola + Snowcoach combo. And that's enough to complete your Rockies Mountain experience.

Alternatively, if you are confident with your driving and navigating skills and do not mind driving long hours, you could rent a car and do a self-guided tour up to the Rockies too. That way you have more control over your itinerary.

Since it's a 4-day tour, we didn't want to bring a month's worth of clothing along (we would be heading back to Downtown Vancouver, Toronto, Montreal and New York after this) because we knew we would be staying at a different hotel/motel every night during the tour. So we engaged the service of PorterGenie where they would pick your luggage up, store them securely and deliver them back to you. Entirely hassle-free. Check them out here.

The attractions along the Rockies Mountain scattered across different provinces in Canada and into the United States. Can you believe that it is more than 4,800km long! I will be sharing our itinerary here!

Day 1 (In chronological order)

8.00am - Depart Vancouver from Canada Place

Fraser River

1. Fraser River, the longest river in British Columbia (BC). Major salmon producer in BC.

Douglas Fir

Couldn't catch a sight of a real bear, so a picture would suffice, for now. 

You have been warned!

River Safari Bear Tour

We didn't go onto the boat because it was optional and we were told we could still see bears elsewhere.

2. River Safari Bear Tour in Blue River (optional) 

We didn't go for the tour so we stayed in.

Burger + hot chocolate (meal included)

Our motel for the night, Alpine Inn, Valemount. (Picture taken in the morning from the bus)

Day 2

Moose Lake

1. Moose Lake at Mount Robson Provincial Park (Alberta, Canada)

Primary inflows: Fraser River

Maligne Canyon

2. Maligne Canyon (Jasper, Alberta)

I wore three layers of tops (excluding the jacket) and two layers of bottoms to beat the cold. And they told me it's summer.

Tangle Creek Falls

3. Tangle Creek Falls, Icefield Parkway (Jasper, Alberta, Canada)

Columbia Icefields

4. Columbia Icefields

Athabasca Glacier behind us! (It was snowing btw)

Snocoach Tour to the Athabasca Glacier

Glacier Water

The Big Bend

5. The Big Bend on the Icefield Parkway (spot the curved highway)

We saw a grizzly bear on our way to Banff!

Bow Lake

6. Bow Lake

Pardon my hair (my photographer didn't ask me to fix it before he took the picture)

Our stay for the night at Banff 

Stay tuned for day 3 and 4!